Category Archives: CRM Manifesto

Delivering CRM Projects with Business Impact

Ever got stuck with round after round of requirements gathering and yet you feel no closer to getting stakeholder consensus? How about months of development close to go live, only to find your hard work wasted as the business has changed direction or process, rendering your deliverable obsolete? How can we avoid these pitfalls and deliver CRM projects with business impact?

Continue reading Delivering CRM Projects with Business Impact

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